Saw your reel. How much is the 2.5HP AC and can you deliver today?
Publish. Engage. Sell. Grow.
One platform to publish, engage, sell, and grow on social media.
CTR Unit helps businesses plan content, manage comments and DMs, capture leads, run campaigns, and use Unit AI to turn social media conversations into customers across Instagram, Facebook, and WhatsApp.
Built for businesses that want one place for content, conversations, leads, and customer growth.
The reality
Your social media creates attention. Unit helps turn it into business.
Most businesses already have people watching, commenting, asking questions, and sending DMs. The hard part is turning that activity into a system: content, engagement, leads, sales, campaigns, and retention working together.
Content goes out inconsistently
You know content creates awareness and leads, but running the business makes it hard to plan, write, approve, and publish consistently.
Good leads hide inside comments and DMs
Someone asks for price, availability, delivery, or payment details, but the conversation sits inside a busy inbox until the customer moves on.
Follow-up depends on memory
Interested customers go quiet, past buyers are forgotten, and campaigns are disconnected from the conversations they are meant to create.
Everything works together
Built for the full journey from content to customer
CTR Unit does not treat publishing, engagement, AI, and campaigns as separate jobs. They work together so every post can create conversations, every conversation can become a lead, and every lead can move closer to a sale.
Content Planning & Publishing
Plan campaigns, draft captions with Unit AI, organise media, and publish content that creates awareness, comments, DMs, and leads.
Social content plan
“Announce the new AC stock and invite people to comment PRICE.”
MonNew arrival reelInstagram
WedCustomer FAQ postFacebook
FriWeekend offerWhatsApp
Meta Engagement Inbox
Manage Instagram, Facebook, and WhatsApp comments, DMs, and customer messages from one shared workspace.
Meta channels liveOne shared inbox
InstagramFacebookWhatsApp
Instagram product DMDo you have the 2.5HP AC in stock?
2mFacebook campaign replySaw the promo. Can you deliver today?
8mWhatsApp follow-upPlease send prices for your dry irons.
10mFacebook commentCan I get a quote for office appliances?
12mUnit AI Assistant
Use your business knowledge to answer questions, suggest replies, qualify leads, and escalate when a human should take over.
Unit AI draft
I want the first AC from your promo. Can I pay today?
Yes. I can share payment instructions, reserve it, and alert the sales team to confirm delivery.
Buying intent · payment question · handover ready
Lead Capture & Nurture
Turn comments and DMs into customer profiles with interests, intent, conversation history, and next follow-up.
NameAma Boateng
Phone+233 54 801 803
InterestAir conditioner
IntentReady to buy
Nurture sequence: price list today · reminder tomorrow
Sales & Purchase Support
Help customers ask about prices, availability, delivery, payment, bookings, and product options without losing the thread.
AB
Ama BoatengHigh-intent lead · Accra
Asked about: 2.5HP air conditioner · Needs payment + delivery details
Campaigns, Retention & Reports
Run targeted follow-ups, bring customers back, and understand which content and channels create real conversations.
Posts planned18
Leads captured64
AI handled71%
Sales-ready12
Unit growth system
A complete growth loop for social-first businesses.
Most tools split publishing, engagement, AI replies, lead capture, and campaigns into separate jobs. CTR Unit connects them into one practical workflow: create attention, manage the engagement, capture the lead, support the purchase, and keep the customer coming back.
01
Plan
Turn product launches, offers, FAQs, and campaign ideas into a clear content plan your team can execute.
02
Publish
Keep your brand visible by publishing social content that creates awareness, comments, DMs, and enquiries.
03
Engage
Manage Instagram, Facebook, and WhatsApp comments and DMs from one workspace instead of switching between apps.
04
Nurture
Let Unit AI answer questions, capture lead details, recommend the next step, and keep interested people warm.
05
Convert
Guide customers through product choices, pricing, delivery, booking, payment instructions, or human handover.
06
Retain
Run campaigns, content ideas, and follow-ups that bring leads and past customers back again.
CTR Unit is not just where your team replies. It is where content creates demand, engagement becomes leads, leads become customers, and customers hear from you again.
Inside Unit
Every post, comment, DM, lead, and next step in one view.
CTR Unit helps your team see which content started the conversation, what the customer wants, how serious they are, and what should happen next: AI reply, nurture, sales handover, payment, or follow-up.
Inbox5
Search…
- Ama Boateng2mI want the 2.5HP AC from your promo. Is it still available?2
- Kwame O.8mUnit AI: Order #U-1283 ships today via Bolt — here's…
- Nia M.31mCan I pay on delivery? Thanks!1
- Tunde A.1hUnit AI: We open at 9am. Want me to set a reminder?
- Aisha S.3hBulk enquiry — 50 office appliances for a new branch
Ama Boateng
AI active
Today
I want the 2.5HP AC from your promo. Is it still available?
Unified
Social engagement
Built in
Unit AI nurturing
Ready
Campaign follow-up
Aligned
Team workflow
Who it helps
Built for teams that grow through social media
Whether you are selling products, booking services, running campaigns, or managing clients, CTR Unit gives your team one place to handle the work that happens after people engage.
01
Business owners
Keep content moving, answer customers faster, and see which conversations are closest to revenue.
02
Sales teams
Capture leads from comments and DMs, answer buying questions, and move serious prospects to the next step.
03
Marketing teams
Plan campaigns, publish consistently, manage engagement, and connect content performance to real enquiries.
04
Agencies
Manage clients, content calendars, inbox activity, campaign follow-ups, and reporting from one workspace.
Channels
Starting with the platforms where social selling already happens.
CTR Unit is focused first on Meta platforms because that is where many businesses already build attention, answer questions, and sell. SMS, web chat, Google Business, email, and more social platforms are in development and will be added as the platform grows.
Live now
Instagram, Facebook, and WhatsApp
Built around engagement
Comments, DMs, story replies, leads, campaigns
In development
SMS, web chat, Google Business, and more
Plan content around offers, products, and customer questions
Manage Meta comments and DMs from one place
Capture leads from social engagement
Let Unit AI nurture buying conversations
Support price, delivery, booking, and payment questions
Run follow-ups that bring customers back
Ready to turn engagement into business?
Publish, engage, sell, and grow from one platform.
Plan content, manage social conversations, capture leads, and let Unit AI help your team convert and retain more customers.
- Content planning
- Meta engagement inbox
- Unit AI
- Lead capture
- Campaigns and follow-up
- Sales and purchase support
- Customer growth reports
Live for Instagram, Facebook, and WhatsApp. More channels are already in development.